2012 Is Here! So Much Ahead of Us

Great Smoky Mountains, TN

Wow! 2011 is now part of the past and our family loves to take this time of the year off a few days to recharge the batteries. We choose the mountains once again and this time we are enjoying our break in a cabin in Sevierville, TN.

As I contemplate the phenomenal views that only the altitude can provide us, I think about the fantastic year we had in 2011 and the still more exciting year that God willing we will have ahead of us. The last three months of hard work and careful planning have established the road ahead for NaturaNectar & PhenolicFactory not only in the US but in the international markets we are starting to touch.

I will do my best to keep our readers abreast of our progress as important milestones take place.

For now, we wish you a wonderful and prosperous 2012 and thank you for following us!

GNC Live Well. Now With EaseFemin™

EaseFemin™ Menopausal Support Featured at GNC Live Well Website

Happy Memorial Day everyone!

In my last postings I have shared some exciting news about our company and product distribution expansion. Today I am proud of our team as we announce our new partnership with GNC – General Nutrition Corporation!  GNC is the largest retail chain of vitamins and supplements in the world with over 5,500 outlets in the USA alone.

Initially EaseFemin™ Menopausal Support will be featured at GNC Live Well website and will also be available at GNC concept stores. We will be working with them to increase our presence at GNC retail corporate stores.

This Partnership is a recognition by an industry leader such of the quality, innovation and differentiation that our product and future line bring to the natural products industry.

I want to thank our team, our network of supporters and especially the GNC team who has worked with us to implement this important Partnership.

This is another concrete step towards the fulfillment of our vision: we want to “be a leader in science-based natural healing and wellbeing, benefiting our customers and the world.” With GNC we are becoming closer to our customers and we are taking a great step to make our product known not only in the US but in many other countries where GNC operates.

Mary Jo, Our Queen Bee of Sales, likes to end her emails with the expression: “more to come”. I can’t think of a better way to end this blog!  Take care!

NaturaNectar™: A Meaningful Feedback

Copyright © 2009 NaturaNectar™ All Rights Reserved

It has been about two weeks since I wrote about the building of NaturaNectar™‘s vision and mission. We have chosen to dedicate time at the beginning of our company to do that and it has helped us so far.

I am a bit surprised that I would find myself blogging about it again in such a short time but you will understand why.

Last week we were pleased because more and more clients are giving us feedback on how EaseFemin™ is helping them to cope with a difficult phase of their lives: menopause.  There was one in particular which gave us the sense that people do pay close attention to the essence of our company. To the motives that go well beyond turning a profit. In her review about EaseFemin™ she wrote and I quote:

“I also think that EaseFemin stands behind their mission statement of “To unleash the power of our exotic, pure, and potent extracts, and to improve health and quality of life for our customers.” It has truly improved my health and quality of life! Thanks EaseFemin for a wonderful product! “

A client told us not very long after our first product became available:

1. She believes our company stands behind our mission statement, and that
2. this mission is already being fulfilled in her life,

We have a sense that we are on the right path especially when the communication is made with such plain and simple words.

Today we celebrate this one more victory, one more step in building our vision, but our focus and determination remains the same as there is no room for complacency. Remember the bees? They don’t lose their focus!

I thank all of you who have already trusted in our work and hope you all have a blessed week!

NaturaNectar™: Building Upon a Vision, One Step at a Time

Happy weekend everyone!  This has been a great week for NaturaNectar™!

When we start something from scratch as we did with this business, for long periods of time you keep working hard on different pieces of the puzzle. Product conception, development, manufacturing, marketing, sales and customer service are the most evident pieces, but there are many more areas involved. Deep inside you know they will somehow connect to each other latter on but the need for laser focus on each area as we build them, makes us sometimes wonder if they will ever make sense as a whole organism.

At those times we are blessed to have spent quality time during the genesis of the company to ensure relevant vision and mission statements as well as corporate values were carefully crafted. The vision became a simple but powerful statement: “NaturaNectar™ will be a leader in science-based natural healing and well-being, benefiting our customers and the world.” It gives us a code of conduct to last throughout our company’s existence, something we can always refer back to and be reassured when facing challenges:

1. We are sowing to be leaders: becoming leaders in any industry will never be an easy task especially in the vibrant natural products one
2. The harvest is gratifying:  improving lives of both our clients and neighbors (people we will touch along the way)

For me that’s a great combination of effort and satisfaction. Today we are already hearing back from our clients on how EaseFemin™ has provided relief for a challenging phase of their lives. It is one of the first fruits of the vision but it did not happen from day to night…

About a year ago, a friend from my church was listening to my description of NaturaNectar‘s business model and all the great things I had in my mind to do for the company. After some minutes of paying close attention, he interrupted me and said “you know Jose, these are great plans but I will give you one piece of advice: whatever you do, do it right the first time”. This simple word of common sense, made an impact on me. It confirmed the attitude already established in the company but also served as a milestone that we were and should continue to be in the right track.

Yesterday another good friend, Geraldo Matos – who has a passion for fitness – told me that he has just surpassed one of his personal bests: exercising on an aerobic stepper he did the equivalent to going up on a building of 474 floors in just 1 hour and 30 minutes. To be able to do that he took several right steps throughout his life including the discipline of dieting, daily exercise and intake of the right vitamins and nutrients. One step at a time, and what an accomplishment!

As we developed our first product, many times we were tempted with shortcuts, little compromises that would still give us a relatively good product at the end but not the best. I am glad we said NO to every single one of them. Instead, we kept moving up one step at a time going as fast as we could without tripping, keeping our eyes fixed on the vision.

In closing, I am back to “This has been a great week for NaturaNectar™!” You know why? No, we haven’t closed that multi-million dollar deal, at least not YET! However the doing things right the first time, give us today a sense that the future for NaturaNectar™ is very bright. I am loving to discuss the potential of our company with our business Partners and see the smile in their faces as together we get excited about it. I am enjoying every bit of it, one step at a time. Can’t wait to get to floor 474!