I am so glad to be able to finally say our new line is here! It was a long, intensive time of dedication and hard work from a group of very talented people in various areas to transform the dream in reality. When we started the journey at NaturaNectar we knew of the tremendous potential of Brazilian propolis to support so many of today’s health needs. Today the dream continues to materialize with 5 new products: NaturaNectar Gastro Gaurdian™, NaturaNectar Immune Guardian™, NaturaNectar™ Red Bee Propolis, NaturaNectar™ Green Bee Propolis and NaturaNectar Bee Propolis Tio™. In the next 60 to 90 days we will be launching NaturaNectar Throat Guardian™ a line of sprays with a clinically tested ingredient, our exclusive PWE™-M.
The new line better reflects the value created by NaturaNectar in the last 2 and 1/2 years since its inception. It somehow puts together a winning combination of our passion for quality and great products, an intense focus on improving the lives of our neighbors, the science and R&D that comes from our company, from PhenolicFactory LLC and Propolis Research Centre A/S from Denmark and the original and successful Scandinavian formulas from Salomon Propolis® now available through some of NaturaNectar’s products.
However, there surely is a need for us to thank a very special part of our team: our honeybees in Brazil with their God-given knowledge. They have been able for millions of years to develop one of the most advanced ecosystems that we know of: the beehive from where we collect our propolis. We have so much to learn from them!
Beginning this Thursday September 22 we will be officially launching it at the Natural Products Expo East in Baltimore. Next week a new website version of www.naturanectar.com will be up with all the details on the new products and the information reflecting the massive progress we’ve had in the last months.
In the next weeks I will be writing individual postings on each product to better communicate their benefits to you, our readers! I am so proud of our team, every one of you that somehow touched this line.
Jill Richardson writes on AlterNet and gives a feasible explanation for the Colony Collapse Disorder. Very good reading for all of us connected to the precious bees.
Today I watched The Bee Movie with my kids and what a great family movie! Humanizing bees as they perform their jobs in the hive and at the outside (our) world was a great idea. The moral of the movie, in my perspective, is no society fully accomplishes its purposes when motives are centered exclusively on the society itself. What a great lesson for us humans, especially in these days when so much is said about sustainability and being green and yet we are so self focused.
I am so excited that we have created NaturaNectar™ inspired by the one of the beehive’s precious produce, the Bee Propolis and by the intriguing way bees organize themselves in the hives to generate the elements necessary for their own existence and survival and, as a consequence, provide us, their human neighbors, with the gift of nutrition, immunity and great health.
During their life cycle that can vary from 4 to 6 weeks to 4 to 6 months depending on the work they perform, bees have a very busy and complex life. That’s probably why there is so much buzz about the bees! In the hive, under the leadership of the queen bee, all other bees have to perform different activities so that the elaborate and mostly sterile inner-hive can function and complete its life-cycle. Bees will work on different tasks involving, for instance, water, pollen, honey, royal jelly, honeycomb construction using wax, and propolis.
Our desire and ultimate aim is for our company to be just like that. We will work diligently to generate the necessary resources for our own existence and just like the bees, we will strive to provide our clients with the gift of high quality supplements to improve their health. To our neighbors in greater need and the environment necessary to sustain life, our goal is to be a beacon, by giving back and inspiring others to do so. Just as the bees have for tens and maybe hundreds of millions of years given so much to us, we believe it is now our time to follow the example of the bees and make a difference on our neighborhood.
As our business develops, we are having the pleasure to work with great people who can understand our culture and help us craft our Corporate Social Responsibility (CSR) program. If your company has an inspirational and effective CSR policy in place, share what makes it so special with me and our blog readers. Here is my promise: I will listen, and maybe use it as a source of inspiration!
Thank you for following this blog and have a blessed weekend!