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Today I watched The Bee Movie with my kids and what a great family movie! Humanizing bees as they perform their jobs in the hive and at the outside (our) world was a great idea. The moral of the movie, in my perspective, is no society fully accomplishes its purposes when motives are centered exclusively on the society itself. What a great lesson for us humans, especially in these days when so much is said about sustainability and being green and yet we are so self focused.
I am so excited that we have created NaturaNectar™ inspired by the one of the beehive’s precious produce, the Bee Propolis and by the intriguing way bees organize themselves in the hives to generate the elements necessary for their own existence and survival and, as a consequence, provide us, their human neighbors, with the gift of nutrition, immunity and great health.
During their life cycle that can vary from 4 to 6 weeks to 4 to 6 months depending on the work they perform, bees have a very busy and complex life. That’s probably why there is so much buzz about the bees! In the hive, under the leadership of the queen bee, all other bees have to perform different activities so that the elaborate and mostly sterile inner-hive can function and complete its life-cycle. Bees will work on different tasks involving, for instance, water, pollen, honey, royal jelly, honeycomb construction using wax, and propolis.
Our desire and ultimate aim is for our company to be just like that. We will work diligently to generate the necessary resources for our own existence and just like the bees, we will strive to provide our clients with the gift of high quality supplements to improve their health. To our neighbors in greater need and the environment necessary to sustain life, our goal is to be a beacon, by giving back and inspiring others to do so. Just as the bees have for tens and maybe hundreds of millions of years given so much to us, we believe it is now our time to follow the example of the bees and make a difference on our neighborhood.
As our business develops, we are having the pleasure to work with great people who can understand our culture and help us craft our Corporate Social Responsibility (CSR) program. If your company has an inspirational and effective CSR policy in place, share what makes it so special with me and our blog readers. Here is my promise: I will listen, and maybe use it as a source of inspiration!
Thank you for following this blog and have a blessed weekend!