NaturaNectar Nasal Guardian: New Product, New Era

NaturaNectar Nasal Guardian Launch

J.L. Paes-Leme displays Nasal Guardian™ at Natural Products Expo East last week in Baltimore.

This week marks the launching of NaturaNectar Nasal Guardian, the first bee propolis and xylitol nasal spray ever introduced in the USA. Of course it comes just in time for the winter season to help so many people care for their sinus and nasal passages.

We have just returned from Natural Products Expo East where the product received phenomenal reviews.  These reviews are being translated by the pile of new orders from the show and the piles of back-orders recently taken from our existing accounts! Very soon, Nasal Guardian will join our other products at fine health food stores near you!

Once again I am so proud of NaturaNectar’s focus and dedication to innovation in the natural products industry. Even better I am thrilled because one more time, we are providing our clients with a product that can improve their lives.  That’s what NaturaNectar is all about; our mission is to protect and activate wellness naturally through our commitment to developing trusted, science-based, doctor-formulated products while being socially and environmentally responsible. Isn’t that a great mission?

With this new product comes a whole year of market research and brand development silently done behind the scenes to take NaturaNectar to its next phase of growth and success.  Nasal Guardian introduces our company new corporate look and feel which will now start to take place in new and existing products as well as in every point of interaction we have with our client, vendor and Partner communities. We anticipate the whole migration to take several months and every time we change an existing feature, we will look younger and more energized!

I invite you to visit our product page at www.naturanectar.com and read NaturaNectar’s Nasal Guardian press release by clicking here.

I think you will love it!

NaturaNectar Nasal Guardian™ Sinus Care Spray

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GNC Live Well. Now With EaseFemin™

EaseFemin™ Menopausal Support Featured at GNC Live Well Website

Happy Memorial Day everyone!

In my last postings I have shared some exciting news about our company and product distribution expansion. Today I am proud of our team as we announce our new partnership with GNC – General Nutrition Corporation!  GNC is the largest retail chain of vitamins and supplements in the world with over 5,500 outlets in the USA alone.

Initially EaseFemin™ Menopausal Support will be featured at GNC Live Well website and will also be available at GNC concept stores. We will be working with them to increase our presence at GNC retail corporate stores.

This Partnership is a recognition by an industry leader such of the quality, innovation and differentiation that our product and future line bring to the natural products industry.

I want to thank our team, our network of supporters and especially the GNC team who has worked with us to implement this important Partnership.

This is another concrete step towards the fulfillment of our vision: we want to “be a leader in science-based natural healing and wellbeing, benefiting our customers and the world.” With GNC we are becoming closer to our customers and we are taking a great step to make our product known not only in the US but in many other countries where GNC operates.

Mary Jo, Our Queen Bee of Sales, likes to end her emails with the expression: “more to come”. I can’t think of a better way to end this blog!  Take care!

Getting Closer to You

Palko April 2010 Catalog Featuring EaseFemin™

This month marks the official start of EaseFemin™ Menopausal Support distribution to retail outlets. We are thrilled that Palko Distributing Co. is now carrying our product. Palko is a nationwide distributor. With this Partnership thousands of health food stores around the country will be able to get our product and make it available to their customers.

Our sales team has been visiting health food stores across the country. The good news is: they get the message of NEW HOPE that EaseFemin™ brings to the 40+ million women in the US going through the menopause.  The key message: EaseFemin™ is an exclusive product, with a unique formula in a marketplace flooded by “me too’s”!

I am inspired by the feedback received from the new retail Partners and our clients who continue consistently to report on the benefits of our winning formula in their lives.

Watch for our products as you visit a Health Food Store and you realize we getting closer to you!

Have a great week!

NaturaNectar™: SOHO Expo: Spreading the Good News

Alessandro Esteves, Mary Jo Mahoney and J.L. Paes-Leme

We have just arrived back from the SOHO Expo in Orlando, FL.  This was the first natural products trade show for NaturaNectar™ and our product EaseFemin™.  Our team is very encouraged by the warm reception we had from retailers and other industry players.

The curiosity around our IsoFactor™ extract from Brazilian Red Bee Propolis was great and shows the potential of our innovative ingredient.  People were also intrigued by the many testimonials we have received from customers in such a short time.

Another highlight was the our company’s commitment with Corporate Social Responsibility. People were excited to see that we will be developing projects to help our neighbors in need and also protect our threatened bees.

Four days of intense preparation and execution.  The results of the show coupled with a great PR effort started just before it are bearing great fruit.

I just read a good article on Natural Food Network about EaseFemin™ and our retail debut.  You can click here to see it.

We just couldn’t be more excited about it. Thanks for following us!

NaturaNectar™: A Meaningful Feedback

Copyright © 2009 NaturaNectar™ All Rights Reserved

Copyright © 2009 NaturaNectar™ All Rights Reserved

It has been about two weeks since I wrote about the building of NaturaNectar™‘s vision and mission. We have chosen to dedicate time at the beginning of our company to do that and it has helped us so far.

I am a bit surprised that I would find myself blogging about it again in such a short time but you will understand why.

Last week we were pleased because more and more clients are giving us feedback on how EaseFemin™ is helping them to cope with a difficult phase of their lives: menopause.  There was one in particular which gave us the sense that people do pay close attention to the essence of our company. To the motives that go well beyond turning a profit. In her review about EaseFemin™ she wrote and I quote:

“I also think that EaseFemin stands behind their mission statement of “To unleash the power of our exotic, pure, and potent extracts, and to improve health and quality of life for our customers.” It has truly improved my health and quality of life! Thanks EaseFemin for a wonderful product! :)”

A client told us not very long after our first product became available:

  1. She believes our company stands behind our mission statement, and that
  2. this mission is already being fulfilled in her life,

We have a sense that we are on the right path especially when the communication is made with such plain and simple words.

Today we celebrate this one more victory, one more step in building our vision, but our focus and determination remains the same as there is no room for complacency. Remember the bees? They don’t lose their focus!

I thank all of you who have already trusted in our work and hope you all have a blessed week!

NaturaNectar™: Building Upon a Vision, One Step at a Time

HaystackSteps

Happy weekend everyone!  This has been a great week for NaturaNectar™!

When we start something from scratch as we did with this business, for long periods of time you keep working hard on different pieces of the puzzle. Product conception, development, manufacturing, marketing, sales and customer service are the most evident pieces, but there are many more areas involved. Deep inside you know they will somehow connect to each other latter on but the need for laser focus on each area as we build them, makes us sometimes wonder if they will ever make sense as a whole organism.

At those times we are blessed to have spent quality time during the genesis of the company to ensure relevant vision and mission statements as well as corporate values were carefully crafted. The vision became a simple but powerful statement: NaturaNectar™ will be a leader in science-based natural healing and well-being, benefiting our customers and the world.” It gives us a code of conduct to last throughout our company’s existence, something we can always refer back to and be reassured when facing challenges:

  1. We are sowing to be leaders: becoming leaders in any industry will never be an easy task especially in the vibrant natural products one
  2. The harvest is gratifying:  improving lives of both our clients and neighbors (people we will touch along the way)

For me that’s a great combination of effort and satisfaction. Today we are already hearing back from our clients on how EaseFemin™ has provided relief for a challenging phase of their lives. It is one of the first fruits of the vision but it did not happen from day to night…

About a year ago, a friend from my church was listening to my description of NaturaNectar‘s business model and all the great things I had in my mind to do for the company. After some minutes of paying close attention, he interrupted me and said “you know Jose, these are great plans but I will give you one piece of advice: whatever you do, do it right the first time”. This simple word of common sense, made an impact on me. It confirmed the attitude already established in the company but also served as a milestone that we were and should continue to be in the right track.

Yesterday another good friend, Geraldo Matos – who has a passion for fitness – told me that he has just surpassed one of his personal bests: exercising on an aerobic stepper he did the equivalent to going up on a building of 474 floors in just 1 hour and 30 minutes. To be able to do that he took several right steps throughout his life including the discipline of dieting, daily exercise and intake of the right vitamins and nutrients. One step at a time, and what an accomplishment!

As we developed our first product, many times we were tempted with shortcuts, little compromises that would still give us a relatively good product at the end but not the best. I am glad we said NO to every single one of them. Instead, we kept moving up one step at a time going as fast as we could without tripping, keeping our eyes fixed on the vision.

In closing, I am back to “This has been a great week for NaturaNectar™!” You know why? No, we haven’t closed that multi-million dollar deal, at least not YET! However the doing things right the first time, give us today a sense that the future for NaturaNectar™ is very bright. I am loving to discuss the potential of our company with our business Partners and see the smile in their faces as together we get excited about it. I am enjoying every bit of it, one step at a time. Can’t wait to get to floor 474!