Happy weekend everyone! This has been a great week for NaturaNectar™!
When we start something from scratch as we did with this business, for long periods of time you keep working hard on different pieces of the puzzle. Product conception, development, manufacturing, marketing, sales and customer service are the most evident pieces, but there are many more areas involved. Deep inside you know they will somehow connect to each other latter on but the need for laser focus on each area as we build them, makes us sometimes wonder if they will ever make sense as a whole organism.
At those times we are blessed to have spent quality time during the genesis of the company to ensure relevant vision and mission statements as well as corporate values were carefully crafted. The vision became a simple but powerful statement: “NaturaNectar™ will be a leader in science-based natural healing and well-being, benefiting our customers and the world.” It gives us a code of conduct to last throughout our company’s existence, something we can always refer back to and be reassured when facing challenges:
- We are sowing to be leaders: becoming leaders in any industry will never be an easy task especially in the vibrant natural products one
- The harvest is gratifying: improving lives of both our clients and neighbors (people we will touch along the way)
For me that’s a great combination of effort and satisfaction. Today we are already hearing back from our clients on how EaseFemin™ has provided relief for a challenging phase of their lives. It is one of the first fruits of the vision but it did not happen from day to night…
About a year ago, a friend from my church was listening to my description of NaturaNectar‘s business model and all the great things I had in my mind to do for the company. After some minutes of paying close attention, he interrupted me and said “you know Jose, these are great plans but I will give you one piece of advice: whatever you do, do it right the first time”. This simple word of common sense, made an impact on me. It confirmed the attitude already established in the company but also served as a milestone that we were and should continue to be in the right track.
Yesterday another good friend, Geraldo Matos – who has a passion for fitness – told me that he has just surpassed one of his personal bests: exercising on an aerobic stepper he did the equivalent to going up on a building of 474 floors in just 1 hour and 30 minutes. To be able to do that he took several right steps throughout his life including the discipline of dieting, daily exercise and intake of the right vitamins and nutrients. One step at a time, and what an accomplishment!
As we developed our first product, many times we were tempted with shortcuts, little compromises that would still give us a relatively good product at the end but not the best. I am glad we said NO to every single one of them. Instead, we kept moving up one step at a time going as fast as we could without tripping, keeping our eyes fixed on the vision.
In closing, I am back to “This has been a great week for NaturaNectar™!” You know why? No, we haven’t closed that multi-million dollar deal, at least not YET! However the doing things right the first time, give us today a sense that the future for NaturaNectar™ is very bright. I am loving to discuss the potential of our company with our business Partners and see the smile in their faces as together we get excited about it. I am enjoying every bit of it, one step at a time. Can’t wait to get to floor 474!