NaturaNectar Nasal Guardian: New Product, New Era

NaturaNectar Nasal Guardian Launch

J.L. Paes-Leme displays Nasal Guardian™ at Natural Products Expo East last week in Baltimore.

This week marks the launching of NaturaNectar Nasal Guardian, the first bee propolis nasal spray ever introduced in the USA. Of course, it comes just in time for the winter season to help so many people care for their sinus and nasal passages.

We have just returned from the Natural Products Expo East where the product received phenomenal reviews.  These reviews are being translated by the pile of new orders from the show and the piles of back-orders recently taken from our existing accounts! Very soon, Nasal Guardian will join our other products at fine health food stores near you!

Once again I am so proud of NaturaNectar’s focus and dedication to innovation in the natural products industry. Even better I am thrilled because one more time, we are providing our clients with a product that can improve their lives.  That’s what NaturaNectar is all about; our mission is to protect and activate wellness naturally through our commitment to developing trusted, science-based, doctor-formulated products while being socially and environmentally responsible. Isn’t that a great mission?

With this new product comes a whole year of market research and brand development silently done behind the scenes to take NaturaNectar to its next phase of growth and success.  Nasal Guardian introduces our company new corporate look and feel, which will now start to show in new and existing products as well as in every point of interaction we have with our client, vendor and Partner communities. We anticipate the whole migration to take several months and every time we change an existing feature, we will look younger and more energized!

I invite you to visit our product page at and read NaturaNectar’s Nasal Guardian press release by clicking here.

I think you will love it!

NaturaNectar Nasal Guardian™ Sinus Care Spray


2012 Is Here! So Much Ahead of Us

Great Smoky Mountains

Great Smoky Mountains, TN

Wow! 2011 is now part of the past and our family loves to take this time of the year off a few days to recharge the batteries. We choose the mountains once again and this time we are enjoying our break in a cabin in Sevierville, TN.

As I contemplate the phenomenal views that only the altitude can provide us, I think about the fantastic year we had in 2011 and the still more exciting year that God willing we will have ahead of us. The last three months of hard work and careful planning have established the road ahead for NaturaNectar & PhenolicFactory not only in the US but in the international markets we are starting to touch.

I will do my best to keep our readers abreast of our progress as important milestones take place.

For now, we wish you a wonderful and prosperous 2012 and thank you for following us!

Bee Propolis Goes Functional! Thank the Bees!

NaturaNectar New Line of Functional Bee Propolis Products with Red propolis

NaturaNectar New Line of Functional Bee Propolis Products

I am so glad to be able to finally say our new line is here! It was a long, intensive time of dedication and hard work from a group of very talented people in various areas to transform the dream in reality. When we started the journey at NaturaNectar we knew of the tremendous potential of Brazilian propolis to support so many of today’s health needs. Today the dream continues to materialize with 5 new products: NaturaNectar Gastro Gaurdian™, NaturaNectar Immune Guardian™, NaturaNectar™ Red Bee Propolis, NaturaNectar™ Green Bee Propolis and NaturaNectar Bee Propolis Tio™. In the next 60 to 90 days we will be launching NaturaNectar Throat Guardian™ a line of sprays with a clinically tested ingredient, our exclusive PWE™-M.

The new line better reflects the value created by NaturaNectar in the last 2 and 1/2 years since its inception. It somehow puts together a winning combination of our passion for quality and great products, an intense focus on improving the lives of our neighbors, the science and R&D that comes from our company, from PhenolicFactory LLC and Propolis Research Centre A/S from Denmark and the original and successful Scandinavian formulas from Salomon Propolis® now available through some of NaturaNectar’s products.

However, there surely is a need for us to thank a very special part of our team: our honeybees in Brazil with their God-given knowledge. They have been able for millions of years to develop one of the most advanced ecosystems that we know of: the beehive from where we collect our propolis. We have so much to learn from them!

Beginning this Thursday September 22 we will be officially launching it at the Natural Products Expo East in Baltimore. Next week a new website version of will be up with all the details on the new products and the information reflecting the massive progress we’ve had in the last months.

In the next weeks I will be writing individual postings on each product to better communicate their benefits to you, our readers! I am so proud of our team, every one of you that somehow touched this line.

Google Bees Spell EaseFemin

Google Wrties EaseFemin on the Moon

Google Wrties EaseFemin on the Moon!

Today we were surprised by Google with one of the most interesting marketing ideas ever. To celebrate Google Adwords 10th aniversary, a movie was created with a technology that allows each recepient (their advertisers) to see their product names as part of the story!

Even considering that with today’s technology not many things surprises us anymore, Google has somehow made a tremendous positive impression on me as I watched the video. Click here to see the video with EaseFemin on it. A fantastic idea very well executed.

The coincidence with us is even bigger with the first part of the movie being about robotic bees spelling EaseFemin on a radio controled flight!  Very funny indeed.

Congratulations to Google on Adwords 10th aniversary and for celebrating it with a creative. touching and well executed campaign!

As for me, I LOVE THE BEES!!!







Direct Talk to West Coast Women


NaturaNectar™ at 2010 California"s Governor & First Lady Conference on Women
NaturaNectar at California Women’s Conference 2010

We’ve had a fantastic two days of intense contact with the women in Long Beach, California on October 25 and 26.

Exhibiting at the Governor and First Lady 2010 Conference on Women allowed us to listen and communicate to thousands of women about a better menopause experience through EaseFemin™.

We brought many great memories back home. Among them one made us laugh:  One young lady passed by our booth and seemed quite interested in the product. After listening to our “elevator pitch” she thought for a couple seconds before saying: “I hope it has a good expiry date as I am still some good years away from it!”

NaturaNectar™ Pill Case

NaturaNectar™ Pill Case

There was something especial about talking directly to our potential customers and share facts, feedback and fun!  Bay the way, people loved this nice pill case laser engraved with our company logo…

After the conference we took some days to visit some key accounts and industry players in the West Coast and once again our core value proposition was very well received.

I personally loved the experience and will investigate the possibility of being at other Women’s Conferences taking place across the nation. Stay tuned!

The last weeks have been marked by a lot of travel and accomplishments. We are working very hard to expand our line of products and have been able to secure some remarkable capabilities for our company which I will share in more details soon.

Have a great week!

The Art of Living with Marilu Henner Unveils Red Bee Propolis

Marilu Henner's Documentary Unveils NaturaNectar Red Bee Propolis and EaseFemin™ Menopausal Support

We are very excited to share with you our 5-minute documentary like segment for The Art of Living with Marilu Henner. It will be aired nationally through the Women’s Entertainment Network and regionally in several key markets for the next three to four months.

This is a phenomenal tool to help us spread the word about our Red Bee Propolis extracts, the aglycone isoflavones differential, and our company focus in giving back.

Please subscribe to this blog to receive the schedules as they become available.  Here are the first airings beginning next week:

West Palm Beach-Ft. Pierce-Boca Raton

Friday 10/01, 11:30 AM, ION WPXP-TV

Saturday 10/02, 8:30 AM, ION WPXP-TV

Saturday 10/09, 8:30 AM, ION WPXP-TV

Friday 10/15, 11:30 AM ION WPXP-TV

Exciting times! Have a great week everyone!

Stunning Red Bees in Action Video

Stunning Red Bees in Action

Stunning Red Bees in Action

This is exciting! For the last several weeks we’ve been busy producing a documentary that will soon air nationally on WE – Women’s Entertainment Network: The Art of Living with Marilu Henner.  We took some amazing shots of our production facilities in Brazil at our sister company APIARY ALMAR LTDA. So we thought: why not do some short videos and populate them on our recently refreshed website? Here is the first one…

I invite you to watch this short 3.5 minute movie. Make sure you blow up your screen to FULL and watch it in HD! I think you are going to like it and have a better understanding of the passion we feel for this blessing from nature, the Brazilian Red Bee Propolis.

If you like it, let your friends and family know it by forwarding, tweeting, blogging, or any other …”ing” you may know! 🙂

Have a blessed day!